If I had to slice it up -
30% of my time is spent with ongoing clients where I am acting as CFO. The current roster includes:
- Paradise Publishers www.paradisepublishers.com
- Internet VoiceMail www.internetvoicemail.com
- Big Bang Names www.bigbangnames.com
- uboast www.uboast.com
20% of my time is spent on ad-hoc projects. One time projects for startups who don't need a CFO at all right now, but are in the process of establishing themselves. Typically business plans, financial forecasts, investor packages, and/or some combination of all of those.
50% of my time: marketing. Including looking for new places to market, sending out emails, talking with potential clients, placing ads, etc. I enjoy it honestly, and it's fun to see what works and what doesn't (note: ad in Entrepreneur magazine: expensive, and zero inquiries from it. Free ads on Craigslist: drive the most traffic to my site, creates the most leads. Go figure.)
What does the future hold? All of the 4 startups above plus the other 2 have amazing potential. A LOT of things are in the works for everyone, and I help them on driving towards taking off. It's only a matter of time, but one by one they will hit. That said, I see a big transition in 2009 to working much more with the companies I'm an ongoing CFO for, with any remaining time spent on marketing/ad hoc projects.